Direct Mail

In an increasingly digital world, direct mail marketing creates a physical link for your potential and current customers to experience your brand. It’s a powerful tool for outreach, delivering a timely call to action and contact information – phone numbers, email address, URL or QR code – that can be kept for reference or invite customers to engage now.

The MardonGroup combines design creativity and highly targeted demographic focus to achieve the response rates you’re looking for and improve your overall ROI.

We'll work with you throughout the process to:

We can manage your direct mail needs quickly and efficiently, for your business to capitalize on growing awareness, developing leads, and building sales. Direct mail is most effective when integrated into a multichannel program of sequenced messages, dynamic follow-up and coordinated/customized digital communications. Our experienced digital marketing team can manage all aspects for you, from conception to execution to analysis.

Maximizing Direct Mail Impact

At Mardon, we handle the whole direct mail process from start to finish, with processes in place to ensure maximum mail delivery and ROI.

We CASS (Coding Accuracy Support System) certify all mailing lists to improve postal code precision. Our list standardization includes removing duplicates, running NCOA (National Change of Address), and other techniques to improve deliverability. 

Our team of data analysts and creatives helps you design materials that speak directly to an individual from a list of thousands. We specialize in intelligence gathering and developing targeted client and prospecting lists to use for getting your message to the right audience. Whether you’re working on list acquisition, clean-up, or standardization, we’ve got it covered.

The Mardon team can also help you lower costs by taking advantage of annual postal promotions. Our postal experts will advise on formatting and design, USPS regulations, and other factors to optimize your mail strategy and get the most for your budget.